The MacRumors web site reports that customers may be able to sign up for iPhone 3G contracts in advance of the 11 July launch date. To quote the site: "At least one O2 rep has been telling customers that they will be able to sign up for contracts and rate plans ahead of the 3G launch to help expedite sales on launch day". This would help to explain how Apple plans to get round the fact that you have to buy the phone and activate it in-store, thus creating a potential log jam of new customers in stores around launch time.
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